6 ways to improve website stickiness

If your website is the key marketing vehicle for your business, then making your site “sticky,” keeping visitors longer and encouraging repeat visits, is of paramount importance. Here are 6 techniques for improving the stickiness of your website:

Fresh Articles – Constantly updating the content on your site with topics of current interest is a good way to keep visitors coming back. The primary thing surfers are seeking is information, so give it to them. If you hate to write, there are several good article directories available with free content from other authors; you just need to be sure to give credit (the article directories provide guidelines for crediting authors).

Forums – Online forums, where participants gather to exchange information and advice on various topics are hugely popular. Moderating your forum, to keep the discussion on topic, is essential.

Reviews - Add reviews of books, software, products, television shows…anything related to your business’ area of expertise to your site and visitors will return again and again.

Resource Directories - Point your visitors to valuable sites that complement your own.

Newsletter – Ask your visitors to subscribe to a free email newsletter. Use your newsletter to keep readers up to date on special offers and new features on your website. You can keep an archive of past newsletters on your site as well.

Blogs – Blogs are the new darling of the online world. The search engines love them and visitors love the opportunity to chime in on current topics. A blog requires a commitment to update on a near daily basis.

Have a Profitably Day,

Don MacLeod
Ideas4Rent Marketing
www.ideas4rent.com
A New Blog is published Monday thru Thursday.

PS - Ideas4Rent is highlighting the work of Marlon Sanders. I have purchased several of his products and have profited from his blue prints and advice. I highly recommend you take a peek at his portfolio.

Marlon Sanders Product Guide